Marketing Strategy
Affiliate Marketing Plan
I have sent almost 300+ free samples to creators on TikTok Shop.ย
๐๐ก๐ฒ ๐๐๐+ ๐ ๐ซ๐๐ ๐๐๐ฆ๐ฉ๐ฅ๐๐ฌ?
According to my experience if good creators make 100 videos for you then your 1 to 2 videos will go viral. Letโs suppose out of 300 samples only 200 creators make videos for you. So for 200 letโs assume we get 1 video viral for 200 videos. So the viral video for me is getting 5 times more views than average views per video.ย
๐๐ก๐๐ญ ๐ฆ๐๐๐ง๐ญ ๐๐ฒ ๐ ๐จ๐จ๐ ๐๐ซ๐๐๐ญ๐จ๐ซ๐ฌ?
A creator having at least $5000 GMV and 5000 average views per video regardless of number of followers. If your account is new then always go with creators having small following like 2000 to 30,000 followers. If you are generating good sales and already got a lot of creatorโs requests about your product promotion then you can go with a larger number of followers.ย
๐ ๐จ๐ซ ๐๐ก๐ข๐๐ก ๐๐จ๐๐๐ฅ?
This is all about the white label business. For Private label business you must have to send at least 600 to 800 free samples in the start.ย
๐๐ฅ๐ฎ๐ฌ (+) ๐๐จ๐ข๐ง๐ญ ๐จ๐ ๐๐๐๐ข๐ฅ๐ข๐๐ญ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ :
1- If your video goes viral then there are a lot of chances to become out of stock.ย
2- You can run ads on viral videos if you have a bulk inventory.ย
3- Affiliate marketing brings visitors to accounts so there are chances for other SKUs to be sold.ย
๐๐ก๐๐ญ ๐ข๐ ๐๐จ๐ซ๐ค๐ข๐ง๐ ๐๐จ๐ซ ๐๐๐ ๐๐ซ๐๐ง๐๐ฌ?
If you are working for brands then keep in mind that you must have to send 1000 free samples every month to boost the visitors. Select the creators with at least $5000 GMV and 1000 average views per video for free samples. You can then run ads on viral videos to get more sales as well.